Commit to making your menu 50% plant-based by the end of 2025 and together we will shape a plant-forward and internationally pioneering hospitality sector in the UK that is both good for our planet and good for business.
Small action = huge impact!
Shifting to a 50% plant-based menu can reduce:

Plant-based diets are a critical solution to the climate crisis. Over the last few years, many UK restaurants have made an impressive start in making their menus more inclusive by adding plant-based options to their menus. The next step? Committing to 50by25 for our planet.
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Follow the Crowd!
The British high street is lined with restaurants that are expanding their plant-based dishes, with options to suit all tastes, from Italian to Caribbean to Greek to Asian fusion.
Already, wagamama, IKEA and even Burger King have committed to balance their menus.
The more vegan dishes there are available, the more restaurants are catering for individuals to make planet-friendly and healthier choices!
For an idea of how restaurants in the UK are currently balancing their menus, check out the leaderboard below (accurate as of June 2023):
Rank | Restaurant | Percentage |
---|---|---|
1 | ![]() |
50% |
2 | ![]() |
46% |
3 | ![]() |
43% |
4 | ![]() |
42% |
5 | ![]() |
40% |
6 | ![]() |
39% |
7 | ![]() |
34% |
9 | ![]() |
33% |
9 | ![]() |
33% |
10 | ![]() |
32% |
11 | ![]() |
31% |
12 | ![]() |
31% |
13 | ![]() |
30% |
14 | ![]() |
28% |
15 | ![]() |
27% |
Latest News
- Wagamama’s Plant-based SuccessRenowned Asian inspired British restaurant chain has partnered with Viva!’s 50by25 campaign, aiming to help UK restaurants increase their plant-based options… Continue reading Wagamama’s Plant-based Success
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